MeansMGMT is a music marketing agency. Most of our work is paid ad campaigns on Meta, Google, YouTube and TikTok for artists, labels, distributors and rights holders. We plan each campaign, build the ad creative, run it on your own ad account, and report results on a live dashboard. We have run 600+ campaigns behind 550M+ streams.

Partly. We no longer sign or run a day-to-day artist roster, but we still take on management work by project. That covers distribution, licensing and publishing deal negotiations, online setup for new artists, release strategy, and tour and merch management. We also run ad campaigns and strategy for full label and rights-holder rosters.

Your budget depends on your goals, your markets and the platforms we run on. We recommend one after the intake. For larger ad budgets, we can also price management as a percentage of spend. Your ad budget usually goes straight from your own ad account to the ad platform, so every dollar shows in your own billing.

No. A service that guarantees a stream count is usually buying bots or click farms, which break Spotify's rules and can get tracks removed. We give projections based on 550M+ streams from past campaigns, and our ads only reach real listeners. Spend and results for every campaign sit on your live dashboard, so you can check the numbers yourself.

No. Meta, Google and TikTok ads send real people to your song, the same way labels promote their releases. Spotify's artificial streaming rules target bots and paid-for streams, and we use neither. When those listeners save, follow and finish songs, Release Radar and Discover Weekly can pick the track up after the ads stop.

Yes. Campaigns run on your own ad accounts and business manager whenever possible. You keep the pixel data, custom audiences and email lists after we finish, so you can retarget those fans for the next release, a merch drop or a tour.

Both. Clients range from independent artists working toward 10,000 monthly listeners to label projects spending $10,000+ a day. Smaller budgets go into fewer, fully funded campaigns, because a campaign spread too thin never gives the platform enough data to learn.

Most campaigns are built and live within 3 to 4 days, depending on scope. That covers strategy, pixel and tracking checks, landing pages, and the first round of ad creative. If you have a release date, send it early so tracking is tested before the drop.

We measure what listeners do after the click: cost per click to Spotify, cost per save, and new followers. Tracking runs through pixels and Feature.fm smart links, and we are a Feature.fm partner. You see ad spend and Spotify saves side by side, day by day, on a live dashboard with its own share link.

Yes. We develop ad creative in-house, from a few assets for one release to large batches for testing. That includes UGC-style videos, motion typography, and hooks built from what your audience already responds to. If you supply your own creative, we audit it and build the strategy around it.

A person builds and runs every campaign. Automated tools launch a generic setup and chase cheap clicks. We write the strategy, test creative against real results, and optimize for saves and follows instead of clicks.