Case studies

Music marketing case studies.

Real Meta, YouTube and TikTok ad campaigns for artists and labels, with the spend and results from each. Find one like yours, then start a campaign.

All

31

Playlist growth

13

Single release

4

Pre-save

4

Catalog

5

Video and YouTube

3

Tour and tickets

1

Apps and brands

1

Alt-pop catalog single: Bleed No More from 843 to 1,752 Spotify streams a day

2.1x daily streams on a February single

Catalog

·

1 Month

Tour ticket ad campaign: 391 tickets across a six-city run

391 tickets across a six-city run

Tour and tickets

·

22 Days

6,269 app signups at $4.91 each

6,269 app signups at $4.91 each

Apps and brands

·

6 Months

1.17M YouTube views at $0.009 each

1.17M YouTube views at $0.009 each

Video and YouTube

·

3 Months

+1.89M streams above baseline

+1.89M streams above baseline

Catalog

·

15 Weeks

Alex Jude case study cover

2.3K to 19,394 monthly listeners

Catalog

·

10 Weeks

206K to 763K monthly listeners

206K to 763K monthly listeners

Catalog

·

7 Months

0 to 40,874 monthly listeners

0 to 40,874 monthly listeners

Catalog

·

6 Months

Single release case study: 358,000 Spotify streams in 30 days

358,000 streams in 30 days

Single release

·

1 Month

Spotify pre-save campaign case study: 1,700+ pre-saves at $0.47 each

1,700 pre-saves at $0.47 each

Pre-save

·

1 Month

Est. 6.7M streams in 6 months

Est. 6.7M streams in 6 months

Playlist growth

·

6 Months

4.3M video views at $0.01-$0.03 each

4.3M video views at $0.01-$0.03 each

Video and YouTube

·

1 Month

30 to 1,130 playlist monthly listeners

30 to 1,130 playlist monthly listeners

Playlist growth

·

1 Month

29K to 185K monthly listeners

29K to 185K monthly listeners

Pre-save

·

3 Months

34,000 playlist saves in 1 month

34,000 playlist saves in 1 month

Playlist growth

·

1 Month

Under 20 to 900+ daily streams

Under 20 to 900+ daily streams

Single release

·

2 Months

18,700 playlist saves at $0.15 each

18,700 playlist saves at $0.15 each

Playlist growth

·

1 Month

191,000 streams in 60 days

191,000 streams in 60 days

Single release

·

2 Months+

92K streams in the first 28 days

92K streams in the first 28 days

Pre-save

·

1 Month

29,400 playlist saves in 28 days

29,400 playlist saves in 28 days

Playlist growth

·

1 Month

1,480 pre-saves for a new single

1,480 pre-saves for a new single

Pre-save

·

1 Month

MeansMGMT Case Study #12: Arbee Spotify Playlist Performance Report - Meta Ads for Music Promotion, April 2025

32K streams from one playlist

Playlist growth

·

1 Month

MeansMGMT Spotify Promotion Case Study #11: Ambiqo Ambient Music Records playlist growth report via Meta music advertising services.

900 new playlist followers

Playlist growth

·

7 Weeks+

Playlist followers up 744%

Playlist followers up 744%

Playlist growth

·

4 Weeks+

Independent artist Ouroboros partnered with Means Management from Feb-April 2025 for a targeted Spotify growth campaign.

58K Spotify streams

Catalog

·

2 Months+

20 to 730 playlist saves in 28 days

20 to 730 playlist saves in 28 days

Playlist growth

·

4 Weeks

Case Study #7: Music Marketing Campaign Results - Musician Youtube Channel - Jan-Feb 2025 - Youtube Subscribers, Streams, Profile Follows

3,500 YouTube subscribers in 28 days

Video and YouTube

·

4 Weeks

Spotify playlist growth case study: followers up 72% in 28 days, Jan-Feb 2025

Playlist followers up 72% in 28 days

Playlist growth

·

4 Weeks

Case Study #5: Music Marketing Campaign Results - Single Release - Jan-Feb 2025 - Song Saves, Streams, Profile Follows, Email Signups

2,000 song saves in 2 weeks

Single release

·

2 Weeks

Case Study #4: Music Marketing Campaign Results - Artist Playlist - Oct 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

22,000 monthly streams

Playlist growth

·

4 Weeks

Case Study #3: Music Marketing Campaign Results - Playlist Group - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

18,000 monthly streams at $0.09 a click

Playlist growth

·

4 Weeks

Case Study #2: Music Marketing Campaign Results - Label - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

11K monthly streams from a playlist launch

Playlist growth

·

4 Weeks

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?
Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.
1 of 2
Who are we working with?
2 of 2
What do you need?
Pick one

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?
Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.
1 of 2
Who are we working with?
2 of 2
What do you need?
Pick one

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

How do you want to start?
Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.
1 of 2
Who are we working with?
2 of 2
What do you need?
Pick one

Reviving an old catalog, pushing a new release or growing your own Spotify playlists? Tell us the goal and we’ll map the campaign.

Reviving an old catalog, pushing a new release or growing your own Spotify playlists? Tell us the goal and we’ll map the campaign.

Reviving an old catalog, pushing a new release or growing your own Spotify playlists? Tell us the goal and we’ll map the campaign.

Music ad tips by email

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