(December 30th, 2024 – January 30th, 2025)

We've running a targeted campaign focused on driving meaningful growth for a curated "Playlist Group."

Instead of chasing vanity metrics, the aim was to build a genuinely engaged audience, expand direct-to-fan connections, and demonstrate the power of strategic ad spend in the music streaming landscape.

The results speak for themselves, and offer a compelling case study for artists, labels, and managers looking to build sustainable growth without exorbitant budgets. Let’s dive into the key takeaways.

Exponential Playlist Follower Growth:

The campaign delivered a remarkable +1,300% increase in Spotify playlist followers within 28 days. Starting from a baseline, the playlist rapidly expanded its reach, adding over 2,000 new followers to reach a total of 2,050 within the reporting period, and now sits at 2,404 at the time of writing.

This isn't just about inflating follower counts; it's about building a dedicated audience that actively chooses to engage with the curated music. As visualized in the growth chart, the trajectory is consistently upward, indicating sustainable momentum rather than short-lived spikes.

Engagement Beyond the Follow Button:

This campaign wasn't solely focused on followers. We aimed for engagement, and the numbers reflect that. Across platforms, we generated 115,000 total engagements and 389,000 impressions.

Notably, Reels proved to be a powerhouse, driving 3,227 clicks compared to the more traditional Feed placements. This highlights the evolving landscape of music discovery and the effectiveness of short-form video in capturing attention.

Furthermore, over 10,000 users watched the ad to completion (100% view-through rate), demonstrating a high level of interest and attentiveness to the campaign creative.
This engagement translated into tangible interactions: over 4,200 reactions, hundreds of shares and saves, and genuine comments from listeners reacting to the music (as showcased in the reactions snapshot).

High-Intent Traffic & Conversion:

The landing page performance is particularly noteworthy.
Achieving a 98% and 100% Click-Through Rate (CTR) on thousands of visits is exceptional. This indicates highly targeted traffic, where almost every person who saw the ad and landed on the page took the desired action.

With over 5,478 visits on one landing page configuration alone, and a consistent 98% Clicks-to-Service rate, we’re not just driving traffic – we’re guiding engaged listeners directly to the Spotify playlist and maximizing conversion.

98% CTR on 5K visits.

The Bottom Line:

We didn't crack any code. But we sure know what the code is. Strategic Marketing Pays Off

This campaign serves as a clear example of how a strategically planned and executed marketing approach can drive substantial growth in the music streaming space.

By focusing on targeted audience engagement, leveraging effective ad formats like Reels, and optimizing for high-intent traffic, we achieved significant playlist follower growth, deep engagement metrics, and a cost-effective ROI.

Furthermore, the campaign is already translating into tangible streaming results.

The playlist is generating over 18,000 monthly streams from the campaign alone, averaging 700+ engaged listeners daily. This highlights the direct link between strategic marketing efforts and real-world streaming performance.

For artists, labels, and managers looking to navigate the complexities of music marketing, this case study underscores a crucial point: strategic, data-driven campaigns, even with modest budgets, can deliver powerful and sustainable results. It's not just about spending more; it's about spending smarter.