Case Study #3

Case Study #3

Introduction

Introduction

A group of independent artists chose Means Management in late 2024 for their data-driven approach to playlist promotion. The artists aimed to collaboratively grow their Spotify playlist's followers, increase streams, and build a valuable email list.

Year

2024

Client

Music / Independent Artist Promotion

Timeline

4 Weeks

Introduction

A group of independent artists chose Means Management in late 2024 for their data-driven approach to playlist promotion. The artists aimed to collaboratively grow their Spotify playlist's followers, increase streams, and build a valuable email list.

Year

2024

Client

Music / Independent Artist Promotion

Timeline

4 Weeks

Case Study #3, Page 2 - Summary: $300 Ad Spend for Playlist Group. Results: 171 to 2221 Playlist Saves, 2K+ Profile Followers, $0.09 CPC, 18K+ Monthly Streams.
Case Study #3, Page 2 - Summary: $300 Ad Spend for Playlist Group. Results: 171 to 2221 Playlist Saves, 2K+ Profile Followers, $0.09 CPC, 18K+ Monthly Streams.
Case Study #3, Page 2 - Summary: $300 Ad Spend for Playlist Group. Results: 171 to 2221 Playlist Saves, 2K+ Profile Followers, $0.09 CPC, 18K+ Monthly Streams.
Case Study #3, Page 5 - Spotify Playlist Follower Growth: 2404 Followers (+1.3K or 123.63% Increase) in Past Month. Line Graph showing growth over time.
Case Study #3, Page 5 - Spotify Playlist Follower Growth: 2404 Followers (+1.3K or 123.63% Increase) in Past Month. Line Graph showing growth over time.
Case Study #3, Page 5 - Spotify Playlist Follower Growth: 2404 Followers (+1.3K or 123.63% Increase) in Past Month. Line Graph showing growth over time.

Results

Results

Results

Drove explosive growth for the artists' shared Spotify playlist, achieving a 1.3K%+ increase in followers and attracting over 1,700 email opt-ins.

The campaign maintained an exceptionally low cost per click ($0.09) while generating over 3,200 clicks and 18,000+ monthly streams, averaging 700+ engaged listeners daily.

Case Study #3, Page 2 - Summary: $300 Ad Spend for Playlist Group. Results: 171 to 2221 Playlist Saves, 2K+ Profile Followers, $0.09 CPC, 18K+ Monthly Streams.
Case Study #3, Page 2 - Summary: $300 Ad Spend for Playlist Group. Results: 171 to 2221 Playlist Saves, 2K+ Profile Followers, $0.09 CPC, 18K+ Monthly Streams.
Case Study #3, Page 2 - Summary: $300 Ad Spend for Playlist Group. Results: 171 to 2221 Playlist Saves, 2K+ Profile Followers, $0.09 CPC, 18K+ Monthly Streams.
Case Study #3, Page 3 - Campaign Analysis: $300 Total Spend, 2050 Spotify Playlist Followers, 3222 Objective Conversions, 1781 Email Opt-ins, 1.3K%+ Follower Growth (Graph).
Case Study #3, Page 3 - Campaign Analysis: $300 Total Spend, 2050 Spotify Playlist Followers, 3222 Objective Conversions, 1781 Email Opt-ins, 1.3K%+ Follower Growth (Graph).
Case Study #3, Page 3 - Campaign Analysis: $300 Total Spend, 2050 Spotify Playlist Followers, 3222 Objective Conversions, 1781 Email Opt-ins, 1.3K%+ Follower Growth (Graph).
Case Study #3, Page 4 - Engagement Overview: 115K Total Engagement, 389K Impressions, 10,399 100% View-Throughs. Reels (3227 Clicks) vs. Feed (85 Clicks) Performance.
Case Study #3, Page 4 - Engagement Overview: 115K Total Engagement, 389K Impressions, 10,399 100% View-Throughs. Reels (3227 Clicks) vs. Feed (85 Clicks) Performance.
Case Study #3, Page 4 - Engagement Overview: 115K Total Engagement, 389K Impressions, 10,399 100% View-Throughs. Reels (3227 Clicks) vs. Feed (85 Clicks) Performance.
Case Study #3, Page 5 - Spotify Playlist Follower Growth: 2404 Followers (+1.3K or 123.63% Increase) in Past Month. Line Graph showing growth over time.
Case Study #3, Page 5 - Spotify Playlist Follower Growth: 2404 Followers (+1.3K or 123.63% Increase) in Past Month. Line Graph showing growth over time.
Case Study #3, Page 5 - Spotify Playlist Follower Growth: 2404 Followers (+1.3K or 123.63% Increase) in Past Month. Line Graph showing growth over time.
Case Study #3, Page 6 - Landing Page Performance: 98% Click-Through Rate (CTR) from 5478 Visits. Graph shows Total Link Clicks, Unique Users, and Clicks to Service.
Case Study #3, Page 6 - Landing Page Performance: 98% Click-Through Rate (CTR) from 5478 Visits. Graph shows Total Link Clicks, Unique Users, and Clicks to Service.
Case Study #3, Page 6 - Landing Page Performance: 98% Click-Through Rate (CTR) from 5478 Visits. Graph shows Total Link Clicks, Unique Users, and Clicks to Service.
Case Study #3, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the music marketing campaign.
Case Study #3, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the music marketing campaign.
Case Study #3, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the music marketing campaign.

Final thoughts

Final thoughts

Final thoughts

This campaign demonstrated the power of collaboration and data-driven marketing, empowering independent artists to take control of their Spotify growth.

The campaign laid the groundwork for continued growth, with saves now exceeding 6,000, demonstrating the long-term impact of the strategy.

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Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

MeansMGMT®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

MeansMGMT®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 MeansMGMT®

Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.