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(412) - 219 - 4192

Benjamin@meansmgmt.com

Privacy Policy

Terms of Service

© 2025 MeansMGMT®

(412) - 219 - 4192

Benjamin@meansmgmt.com

Privacy Policy

Terms of Service

© 2025 MeansMGMT®

Case Study #2

Case Study #2

Introduction

Introduction

Seeking to move beyond traditional promotional methods, a record label partnered with Means Management in December 2024. Their challenge was to build a sustainable Spotify presence and cultivate a direct connection with fans, increasing playlist followers, profile engagement, and email subscribers.

Year

2024

Client

Music / Record Label

Timeline

4 Weeks

Introduction

Seeking to move beyond traditional promotional methods, a record label partnered with Means Management in December 2024. Their challenge was to build a sustainable Spotify presence and cultivate a direct connection with fans, increasing playlist followers, profile engagement, and email subscribers.

Year

2024

Client

Music / Record Label

Timeline

4 Weeks

Page 2 - Campaign Summary: $280 Ad Spend resulted in 104 to 1350 Playlist Saves, 50 to 1K+ Profile Followers, $0.13 CPC, 11K+ Monthly Streams.
Page 2 - Campaign Summary: $280 Ad Spend resulted in 104 to 1350 Playlist Saves, 50 to 1K+ Profile Followers, $0.13 CPC, 11K+ Monthly Streams.
Page 2 - Campaign Summary: $280 Ad Spend resulted in 104 to 1350 Playlist Saves, 50 to 1K+ Profile Followers, $0.13 CPC, 11K+ Monthly Streams.
Page 5 - Playlist Follower Growth: +183.5% Increase (1112 Followers) in 30 Days. Line Graph showing growth from Dec 16, 2024 to Jan 11, 2025.
Page 5 - Playlist Follower Growth: +183.5% Increase (1112 Followers) in 30 Days. Line Graph showing growth from Dec 16, 2024 to Jan 11, 2025.
Page 5 - Playlist Follower Growth: +183.5% Increase (1112 Followers) in 30 Days. Line Graph showing growth from Dec 16, 2024 to Jan 11, 2025.

Results

Results

Results

The campaign delivered exceptional results far exceeding initial targets, achieving a staggering 744% increase in Total Spotify Playlist Followers within just 28 days (surpassing 2,000+ followers, peaking near 3,000+). This strategic push significantly boosted the playlist's visibility and organic traction, reflected in peak daily listener counts hitting 2.6K+.

Generated over 2,100 clicks (Feature_Clicks) and 11,000+ monthly streams from the campaign playlist, with a cost per click of $0.13.

Get Similar Results

Get Similar Results

Get Similar Results

Get Similar Results

Get Similar Results

Get Similar Results

Page 2 - Campaign Summary: $280 Ad Spend resulted in 104 to 1350 Playlist Saves, 50 to 1K+ Profile Followers, $0.13 CPC, 11K+ Monthly Streams.
Page 2 - Campaign Summary: $280 Ad Spend resulted in 104 to 1350 Playlist Saves, 50 to 1K+ Profile Followers, $0.13 CPC, 11K+ Monthly Streams.
Page 2 - Campaign Summary: $280 Ad Spend resulted in 104 to 1350 Playlist Saves, 50 to 1K+ Profile Followers, $0.13 CPC, 11K+ Monthly Streams.
Page 3 - Campaign Analysis: $280 Total Spend, 1246 Spotify Followers, 2166 Objective Conversions, 984 Email Opt-ins, 180%+ Playlist Follower Growth (Graph).
Page 3 - Campaign Analysis: $280 Total Spend, 1246 Spotify Followers, 2166 Objective Conversions, 984 Email Opt-ins, 180%+ Playlist Follower Growth (Graph).
Page 3 - Campaign Analysis: $280 Total Spend, 1246 Spotify Followers, 2166 Objective Conversions, 984 Email Opt-ins, 180%+ Playlist Follower Growth (Graph).
Page 4 - Engagement Overview: 122K Total Engagement, 320K Impressions, 4623 100% View-Throughs, Reels vs. Feed Performance Graph, 5242 Reactions.
Page 4 - Engagement Overview: 122K Total Engagement, 320K Impressions, 4623 100% View-Throughs, Reels vs. Feed Performance Graph, 5242 Reactions.
Page 4 - Engagement Overview: 122K Total Engagement, 320K Impressions, 4623 100% View-Throughs, Reels vs. Feed Performance Graph, 5242 Reactions.
Page 5 - Playlist Follower Growth: +183.5% Increase (1112 Followers) in 30 Days. Line Graph showing growth from Dec 16, 2024 to Jan 11, 2025.
Page 5 - Playlist Follower Growth: +183.5% Increase (1112 Followers) in 30 Days. Line Graph showing growth from Dec 16, 2024 to Jan 11, 2025.
Page 5 - Playlist Follower Growth: +183.5% Increase (1112 Followers) in 30 Days. Line Graph showing growth from Dec 16, 2024 to Jan 11, 2025.
Page 6 - Landing Page CTR: 100% Click-Through Rate from 3938 Visits. Graph showing Total Link Clicks, Song Previews, and Clicks to Service.
Page 6 - Landing Page CTR: 100% Click-Through Rate from 3938 Visits. Graph showing Total Link Clicks, Song Previews, and Clicks to Service.
Page 6 - Landing Page CTR: 100% Click-Through Rate from 3938 Visits. Graph showing Total Link Clicks, Song Previews, and Clicks to Service.
Page 7 - Social Media Reactions: Screenshots of positive comments and engagement on Instagram posts related to the campaign.
Page 7 - Social Media Reactions: Screenshots of positive comments and engagement on Instagram posts related to the campaign.
Page 7 - Social Media Reactions: Screenshots of positive comments and engagement on Instagram posts related to the campaign.

Final thoughts

Final thoughts

Final thoughts

By leveraging expertise in Meta and Google Ads, Means Management delivered exceptional results for the label, exceeding initial campaign goals.

This project exemplifies our commitment to data-driven strategies, client partnership, and achieving sustainable growth in the competitive music industry.

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Case Study #3

/

2024

Case Study #3: Music Marketing Campaign Results - Playlist Group - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

Case Study #3

/

2024

Case Study #3: Music Marketing Campaign Results - Playlist Group - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

Case Study #3

/

2024

Case Study #3: Music Marketing Campaign Results - Playlist Group - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

Case Study #4

/

2024

Case Study #4: Music Marketing Campaign Results - Artist Playlist - Oct 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

Case Study #4

/

2024

Case Study #4: Music Marketing Campaign Results - Artist Playlist - Oct 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

Case Study #4

/

2024

Case Study #4: Music Marketing Campaign Results - Artist Playlist - Oct 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

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Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

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If you’re ready to create and collaborate, we’d love to hear from you.

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After the consultation, we’ll provide you with a detailed plan and timeline.

MeansMGMT®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 MeansMGMT®

Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.