Case Study #2

Introduction

Seeking to move beyond traditional promotional methods, a record label partnered with Means Management in December 2024. Their challenge was to build a sustainable Spotify presence and cultivate a direct connection with fans, increasing playlist followers, profile engagement, and email subscribers.

Year

2024

Client

Music / Record Label

Timeline

4 Weeks

Page 5 - Playlist Follower Growth: +183.5% Increase (1112 Followers) in 30 Days. Line Graph showing growth from Dec 16, 2024 to Jan 11, 2025.

Results

Achieved a 180%+ increase in Spotify playlist followers in just 28 days, with over 1,200 new followers.

Generated over 2,100 clicks (Feature_Clicks) and 11,000+ monthly streams from the campaign playlist, with a cost per click of $0.13.

Get Similar Results

Page 4 - Engagement Overview: 122K Total Engagement, 320K Impressions, 4623 100% View-Throughs, Reels vs. Feed Performance Graph, 5242 Reactions.

Page 6 - Landing Page CTR: 100% Click-Through Rate from 3938 Visits. Graph showing Total Link Clicks, Song Previews, and Clicks to Service.

Page 7 - Social Media Reactions: Screenshots of positive comments and engagement on Instagram posts related to the campaign.

Final thoughts

By leveraging expertise in Meta and Google Ads, Means Management delivered exceptional results for the label, exceeding initial campaign goals.

This project exemplifies our commitment to data-driven strategies, client partnership, and achieving sustainable growth in the competitive music industry.

MeansMGMT®

Next projects.

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(2023-25©)

Case Study #3

2024

Case Study #4

2024

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