Case Study #4

Case Study #4

Introduction

Introduction

In the fall of 2024, an independent artist engaged Means Management to implement a long-term Spotify growth strategy. The core objective was to build a thriving artist playlist, attracting new listeners, driving streams, and fostering direct fan engagement.

Year

2024

Client

Music / Independent Artist Promotion

Timeline

4 Weeks

Introduction

In the fall of 2024, an independent artist engaged Means Management to implement a long-term Spotify growth strategy. The core objective was to build a thriving artist playlist, attracting new listeners, driving streams, and fostering direct fan engagement.

Year

2024

Client

Music / Independent Artist Promotion

Timeline

4 Weeks

Case Study #4, Page 2 - Summary: $1000 Ad Spend for Artist Playlist. Results: 5 to 5950 Playlist Saves, 4800 to 13K+ Profile Followers, $0.12 CPC, 22K+ Monthly Streams.
Case Study #4, Page 2 - Summary: $1000 Ad Spend for Artist Playlist. Results: 5 to 5950 Playlist Saves, 4800 to 13K+ Profile Followers, $0.12 CPC, 22K+ Monthly Streams.
Case Study #4, Page 2 - Summary: $1000 Ad Spend for Artist Playlist. Results: 5 to 5950 Playlist Saves, 4800 to 13K+ Profile Followers, $0.12 CPC, 22K+ Monthly Streams.
Case Study #4, Page 5 - Spotify Playlist Follower Growth: 5919 Followers (+2.4K or 68.49% Increase) in Past Month. Line Graph showing growth over time.
Case Study #4, Page 5 - Spotify Playlist Follower Growth: 5919 Followers (+2.4K or 68.49% Increase) in Past Month. Line Graph showing growth over time.
Case Study #4, Page 5 - Spotify Playlist Follower Growth: 5919 Followers (+2.4K or 68.49% Increase) in Past Month. Line Graph showing growth over time.

Results

Results

Results

The campaign delivered exceptional follower growth, achieving a remarkable 2.4K%+ (68%) increase in Spotify playlist followers within the initial period.

The $1,000 investment generated over 7,700 clicks (Feature_Clicks) and drove over 22,000 monthly streams, averaging 900+ engaged listeners daily. This campaign still pulls in 11K Streams a month even after the campaign has been shut off.

Case Study #4, Page 2 - Summary: $1000 Ad Spend for Artist Playlist. Results: 5 to 5950 Playlist Saves, 4800 to 13K+ Profile Followers, $0.12 CPC, 22K+ Monthly Streams.
Case Study #4, Page 2 - Summary: $1000 Ad Spend for Artist Playlist. Results: 5 to 5950 Playlist Saves, 4800 to 13K+ Profile Followers, $0.12 CPC, 22K+ Monthly Streams.
Case Study #4, Page 2 - Summary: $1000 Ad Spend for Artist Playlist. Results: 5 to 5950 Playlist Saves, 4800 to 13K+ Profile Followers, $0.12 CPC, 22K+ Monthly Streams.
Case Study #4, Page 3 - Campaign Analysis: $1000 Total Spend, 5900+ Spotify Playlist Followers, 7788 Objective Conversions, 5368 Email Opt-ins, 2.4K%+ Follower Growth (Graph).
Case Study #4, Page 3 - Campaign Analysis: $1000 Total Spend, 5900+ Spotify Playlist Followers, 7788 Objective Conversions, 5368 Email Opt-ins, 2.4K%+ Follower Growth (Graph).
Case Study #4, Page 3 - Campaign Analysis: $1000 Total Spend, 5900+ Spotify Playlist Followers, 7788 Objective Conversions, 5368 Email Opt-ins, 2.4K%+ Follower Growth (Graph).
Case Study #4, Page 4 - Engagement Overview: 470K Total Engagement, 1.9M Impressions, 50,000 100% View-Throughs. Reels (6708 Clicks) vs. Feed (907 Clicks) Performance.
Case Study #4, Page 4 - Engagement Overview: 470K Total Engagement, 1.9M Impressions, 50,000 100% View-Throughs. Reels (6708 Clicks) vs. Feed (907 Clicks) Performance.
Case Study #4, Page 4 - Engagement Overview: 470K Total Engagement, 1.9M Impressions, 50,000 100% View-Throughs. Reels (6708 Clicks) vs. Feed (907 Clicks) Performance.
Case Study #4, Page 5 - Spotify Playlist Follower Growth: 5919 Followers (+2.4K or 68.49% Increase) in Past Month. Line Graph showing growth over time.
Case Study #4, Page 5 - Spotify Playlist Follower Growth: 5919 Followers (+2.4K or 68.49% Increase) in Past Month. Line Graph showing growth over time.
Case Study #4, Page 5 - Spotify Playlist Follower Growth: 5919 Followers (+2.4K or 68.49% Increase) in Past Month. Line Graph showing growth over time.
Case Study #4, Page 6 - Landing Page Performance: 86% Click-Through Rate (CTR) from 20,053 Visits. Graph shows Total Link Clicks, Song Previews, and Clicks to Service.
Case Study #4, Page 6 - Landing Page Performance: 86% Click-Through Rate (CTR) from 20,053 Visits. Graph shows Total Link Clicks, Song Previews, and Clicks to Service.
Case Study #4, Page 6 - Landing Page Performance: 86% Click-Through Rate (CTR) from 20,053 Visits. Graph shows Total Link Clicks, Song Previews, and Clicks to Service.
Case Study #4, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the Artist Playlist music marketing campaign.
Case Study #4, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the Artist Playlist music marketing campaign.
Case Study #4, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the Artist Playlist music marketing campaign.

Final thoughts

Final thoughts

Final thoughts

The campaign's impact extended far beyond the initial timeframe, creating a lasting foundation for the artist's continued growth on Spotify.

A testament to the power of focused advertising and strategic playlist promotion, this campaign delivered substantial growth and positioned the artist for continued success.

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After the consultation, we’ll provide you with a detailed plan and timeline.

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Have a project in mind?

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Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

MeansMGMT®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 MeansMGMT®

Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.