Case Study #6

Introduction

Means Management was engaged by a major label artist (signed to Imperial and Republic Records) in early 2025 to enhance their Spotify marketing. The campaign, focused on a rock/metal artist's playlist, aimed to increase followers, streams, and engagement.

Year

2025

Client

Music / Independent Artist Promotion

Timeline

4 Weeks

Introduction

Year

2025

Client

Music / Independent Artist Promotion

Timeline

4 Weeks

Case Study #6, Page 5 - Follower Frenzy: Spotify Playlist Soars to 652 Followers (+274, a 72.49% Jump!) in Just One Month. See the Growth Graph!

Results

Despite the challenges of the rock/metal genre, the campaign delivered a strong 72%+ increase in Spotify playlist followers in just 28 days.

The $300 budget generated over 1,100 clicks (Feature_Clicks) and attracted over 340 email opt-ins, with a cost per click of $0.24.

Concluded at 1K Saves

Case Study #6, Page 2 - Quick Wins: $300 Ad Spend Ignites Rock/Metal Playlist! 263 to 650+ Saves, 13.6K to 14K+ Followers, $0.24 CPC, and 2K+ Monthly Streams.

Case Study #6, Page 4 - Engagement Overview: 35K Total Engagement, 115K Impressions, 6314 100% View-Throughs. Reels (725 Clicks) vs. Feed (350 Clicks) Performance.

Case Study #6, Page 6 - Landing Page Performance: 77% Click-Through Rate (CTR) from 2771 Total Link Clicks, 2027 Unique Users, and 1554 Clicks to Service.

Final thoughts

The campaign successfully cultivated a highly engaged audience for the artist's playlist, fostering organic growth and a strong connection with fans.

This project underscores our commitment to providing artists, regardless of genre, with the tools and strategies to build a thriving online presence.

MeansMGMT®

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Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.