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(412) - 219 - 4192

Benjamin@meansmgmt.com

Privacy Policy

Terms of Service

© 2025 MeansMGMT®

(412) - 219 - 4192

Benjamin@meansmgmt.com

Privacy Policy

Terms of Service

© 2025 MeansMGMT®

Case Study #8

Case Study #8

Introduction

Introduction

Looking to create a new group artist playlist as a core driver of streams and fan engagement, the client engaged Means Management in January 2025. Theirs was to effectively develop an owned playlist asset, grow affiliated artist profile fans, and secure email opt-ins on a limited test budget.

Year

2025

Client

Music / Independent Artist Promotion

Timeline

4 Weeks

Introduction

Looking to create a new group artist playlist as a core driver of streams and fan engagement, the client engaged Means Management in January 2025. Theirs was to effectively develop an owned playlist asset, grow affiliated artist profile fans, and secure email opt-ins on a limited test budget.

Year

2025

Client

Music / Independent Artist Promotion

Timeline

4 Weeks

Summary slide of Spotify campaign results: $300 ad spend yielded 714 playlist saves, 734 profile followers, 16K+ monthly streams, $0.22 CPC, and $0.29 cost per follow.
Summary slide of Spotify campaign results: $300 ad spend yielded 714 playlist saves, 734 profile followers, 16K+ monthly streams, $0.22 CPC, and $0.29 cost per follow.
Summary slide of Spotify campaign results: $300 ad spend yielded 714 playlist saves, 734 profile followers, 16K+ monthly streams, $0.22 CPC, and $0.29 cost per follow.
Spotify playlist follower growth chart showing an increase to 734 followers, representing +523 followers (+247.87%) in the past month for Means Artist Management campaign #08.
Spotify playlist follower growth chart showing an increase to 734 followers, representing +523 followers (+247.87%) in the past month for Means Artist Management campaign #08.
Spotify playlist follower growth chart showing an increase to 734 followers, representing +523 followers (+247.87%) in the past month for Means Artist Management campaign #08.

Results

Results

Results

Achieved a 247%+ increase in Spotify playlist followers in just 28 days, growing from 20 to over 730 saves with a $300 ad spend.

Generated 1,210 high-intent clicks (Feature_Clicks) and over 16,000+ monthly streams from the campaign playlist, with an efficient cost per click of $0.22.

Start Your Own

Start Your Own

Start Your Own

Start Your Own

Start Your Own

Start Your Own

Summary slide of Spotify campaign results: $300 ad spend yielded 714 playlist saves, 734 profile followers, 16K+ monthly streams, $0.22 CPC, and $0.29 cost per follow.
Summary slide of Spotify campaign results: $300 ad spend yielded 714 playlist saves, 734 profile followers, 16K+ monthly streams, $0.22 CPC, and $0.29 cost per follow.
Summary slide of Spotify campaign results: $300 ad spend yielded 714 playlist saves, 734 profile followers, 16K+ monthly streams, $0.22 CPC, and $0.29 cost per follow.
Campaign analysis graph showing a 247.87% increase in Spotify playlist followers over 28 days, starting Jan 16 2025, with key stats like $300 total spend and 734 playlist follows.
Campaign analysis graph showing a 247.87% increase in Spotify playlist followers over 28 days, starting Jan 16 2025, with key stats like $300 total spend and 734 playlist follows.
Campaign analysis graph showing a 247.87% increase in Spotify playlist followers over 28 days, starting Jan 16 2025, with key stats like $300 total spend and 734 playlist follows.
Spotify ad campaign engagement overview showing 70K total engagement, 360K impressions, 5,192 user watch thru views, and breakdown of clicks by placement (Reels vs Feed) and reactions/shares/saves/comments.
Spotify ad campaign engagement overview showing 70K total engagement, 360K impressions, 5,192 user watch thru views, and breakdown of clicks by placement (Reels vs Feed) and reactions/shares/saves/comments.
Spotify ad campaign engagement overview showing 70K total engagement, 360K impressions, 5,192 user watch thru views, and breakdown of clicks by placement (Reels vs Feed) and reactions/shares/saves/comments.
Spotify playlist follower growth chart showing an increase to 734 followers, representing +523 followers (+247.87%) in the past month for Means Artist Management campaign #08.
Spotify playlist follower growth chart showing an increase to 734 followers, representing +523 followers (+247.87%) in the past month for Means Artist Management campaign #08.
Spotify playlist follower growth chart showing an increase to 734 followers, representing +523 followers (+247.87%) in the past month for Means Artist Management campaign #08.
Landing page performance graph showing 3,143 visits with a 68% Click-Through Rate (CTR) for the Spotify group artist playlist campaign #08.
Landing page performance graph showing 3,143 visits with a 68% Click-Through Rate (CTR) for the Spotify group artist playlist campaign #08.
Landing page performance graph showing 3,143 visits with a 68% Click-Through Rate (CTR) for the Spotify group artist playlist campaign #08.

Final thoughts

Final thoughts

Final thoughts

Delivered multi-faceted growth for the client, significantly developing their owned playlist ecosystem.

This project exemplifies our commitment to data-driven strategies and achieving sustainable, measurable growth across key metrics (playlist saves, profile follows, email opt-ins) within the music industry.

MeansMGMT®

MeansMGMT®

MeansMGMT®

Other projects.

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(2023-25©)

Case Study #2

/

2024

Case Study #2: Music Marketing Campaign Results - Label - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

Case Study #2

/

2024

Case Study #2: Music Marketing Campaign Results - Label - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

Case Study #2

/

2024

Case Study #2: Music Marketing Campaign Results - Label - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

Case Study #3

/

2024

Case Study #3: Music Marketing Campaign Results - Playlist Group - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

Case Study #3

/

2024

Case Study #3: Music Marketing Campaign Results - Playlist Group - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

Case Study #3

/

2024

Case Study #3: Music Marketing Campaign Results - Playlist Group - Dec 2024-Jan 2025 - Spotify Playlist, Profile, and Email Growth

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Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

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If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

MeansMGMT®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 MeansMGMT®

Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.