Case Study #9

Introduction

Independent artist Ouroboros partnered with Means Management from Feb-April 2025 for a targeted Spotify growth campaign. With a $2,500 budget over 2+ months, the primary goals were to expand a playlist of previous releases to drive monthly listeners and cultivate a base of engaged, recurring users for long-term listenership.

Year

2025

Client

Music / Independent Artist Promotion

Timeline

2 Months +

Introduction

Year

2025

Client

Music / Independent Artist Promotion

Timeline

2 Months +

Results

The campaign delivered significant results, driving over 58K+ total Spotify streams (+402% increase) and achieving a massive 918% increase in Spotify Profile & Playlist Follows/Saves, adding over 3,500+.

Key performance indicators included 3K+ vetted email signups, 4K+ song saves (+1395%), 3.2K+ playlist adds (+474%), and reaching over 10K+ total listeners (+208%). The campaign maintained an efficient $0.26 Cost Per Streaming Click with a strong 60% Landing Page CTR, alongside 4K+ Instagram profile visits (+14,000%).

Let's Work

Spotify Growth vs Spend graph for Ouroboros campaign (Feb-April 2025). Area chart displays daily spend, FeatureFM clicks/CPA, and Spotify streams. Side panels highlight Total Playlist Adds (3.2K+, +474%) and Total Song Saves (4K+, +1395%).

Daily Spotify Growth metrics chart for Ouroboros campaign (Feb-April 2025). Area chart tracks daily Spotify listeners, streams, and followers. Side panels highlight Total Listeners (10K+, +208%) and Streams Per Listen (4.9, +63%).

Playlist Before & After comparison for Ouroboros Spotify campaign. Two mobile screenshots show the 'Ouro's Mix' playlist saves increasing from 2 (Before) to 3,572 (After) the MeansMGMT campaign.

Engagement Behavior analysis for Ouroboros campaign (Feb-April 2025). Left: Line chart tracking daily engagement behavior (post reactions, Instagram visits, saves, shares, comments). Right: Stacked bar chart showing daily video watchthrough percentages (plays at 25%, 75%, 100%).

User Comments & Reactions slide showcasing positive feedback for Ouroboros. Displays multiple screenshots of user comments from social media and platforms praising the music, gathered during the MeansMGMT campaign period.

Residual Growth slide displaying platform growth after the main Ouroboros campaign by MeansMGMT. Shows charts tracking post-campaign Shazams (total 431 over 3 months) and Follower growth (total 835, +49% in last 7 days shown).

Strategy & Conclusion

Success was driven by creating ultra-targeted ad creatives that sparked curiosity, combined with strategic retargeting and audience segmentation designed for both immediate impact and future creative ventures on Spotify.

By focusing on acquiring high-intent listeners (evidenced by 3K+ email signups and strong CTR) rather than just vanity metrics, Means Management built a valuable, engaged audience base, driving substantial growth (58K+ streams, 3.5K+ follows) and positioning Ouroboros for sustained long-term success.

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Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.