Case Study #5

Case Study #5

Introduction

Introduction

In a concentrated two-week campaign, Means Management helped an artist achieve significant results for their new single release. The focus was on driving immediate engagement on Spotify, including streams, saves, and follows.

Year

2024

Client

Music / Independent Artist Promotion

Timeline

2 weeks

Introduction

In a concentrated two-week campaign, Means Management helped an artist achieve significant results for their new single release. The focus was on driving immediate engagement on Spotify, including streams, saves, and follows.

Year

2024

Client

Music / Independent Artist Promotion

Timeline

2 weeks

Case Study #5, Page 2 - Summary: $200 Ad Spend for Single Release. Results: 409 to 2K+ Song Saves, 12K+ to 14K+ Profile Followers, $0.21 CPC, 1.6K+ Playlist Adds.
Case Study #5, Page 2 - Summary: $200 Ad Spend for Single Release. Results: 409 to 2K+ Song Saves, 12K+ to 14K+ Profile Followers, $0.21 CPC, 1.6K+ Playlist Adds.
Case Study #5, Page 2 - Summary: $200 Ad Spend for Single Release. Results: 409 to 2K+ Song Saves, 12K+ to 14K+ Profile Followers, $0.21 CPC, 1.6K+ Playlist Adds.
Case Study #5, Page 5 - Spotify Song Stream Increase: +200.9% (24,418 Streams) in 12 Days. Line Graph showing stream growth from Jan 30 to Feb 11, 2025.
Case Study #5, Page 5 - Spotify Song Stream Increase: +200.9% (24,418 Streams) in 12 Days. Line Graph showing stream growth from Jan 30 to Feb 11, 2025.
Case Study #5, Page 5 - Spotify Song Stream Increase: +200.9% (24,418 Streams) in 12 Days. Line Graph showing stream growth from Jan 30 to Feb 11, 2025.

Results

Results

Results

The campaign successfully boosted the artist's profile, driving over 2,000 song saves and a significant increase in profile followers (12K+ to 14K+).

The single was added to over 1,600 playlists, demonstrating widespread appeal and contributing to organic growth. Cost per click: $0.21.

Case Study #5, Page 2 - Summary: $200 Ad Spend for Single Release. Results: 409 to 2K+ Song Saves, 12K+ to 14K+ Profile Followers, $0.21 CPC, 1.6K+ Playlist Adds.
Case Study #5, Page 2 - Summary: $200 Ad Spend for Single Release. Results: 409 to 2K+ Song Saves, 12K+ to 14K+ Profile Followers, $0.21 CPC, 1.6K+ Playlist Adds.
Case Study #5, Page 2 - Summary: $200 Ad Spend for Single Release. Results: 409 to 2K+ Song Saves, 12K+ to 14K+ Profile Followers, $0.21 CPC, 1.6K+ Playlist Adds.
Case Study #5, Page 3 - Campaign Analysis: $200 Total Spend, 600+ Spotify Song Saves, 789 Objective Conversions, 300+ Email Opt-ins, 200%+ Stream Increase (Graph).
Case Study #5, Page 3 - Campaign Analysis: $200 Total Spend, 600+ Spotify Song Saves, 789 Objective Conversions, 300+ Email Opt-ins, 200%+ Stream Increase (Graph).
Case Study #5, Page 3 - Campaign Analysis: $200 Total Spend, 600+ Spotify Song Saves, 789 Objective Conversions, 300+ Email Opt-ins, 200%+ Stream Increase (Graph).
Case Study #5, Page 4 - Engagement Overview: 58K Total Engagement, 323K Impressions, 7077 100% View-Throughs. Reels (675 Clicks) vs. Feed (70 Clicks) Performance.
Case Study #5, Page 4 - Engagement Overview: 58K Total Engagement, 323K Impressions, 7077 100% View-Throughs. Reels (675 Clicks) vs. Feed (70 Clicks) Performance.
Case Study #5, Page 4 - Engagement Overview: 58K Total Engagement, 323K Impressions, 7077 100% View-Throughs. Reels (675 Clicks) vs. Feed (70 Clicks) Performance.
Case Study #5, Page 5 - Spotify Song Stream Increase: +200.9% (24,418 Streams) in 12 Days. Line Graph showing stream growth from Jan 30 to Feb 11, 2025.
Case Study #5, Page 5 - Spotify Song Stream Increase: +200.9% (24,418 Streams) in 12 Days. Line Graph showing stream growth from Jan 30 to Feb 11, 2025.
Case Study #5, Page 5 - Spotify Song Stream Increase: +200.9% (24,418 Streams) in 12 Days. Line Graph showing stream growth from Jan 30 to Feb 11, 2025.
Case Study #5, Page 6 - Landing Page Performance: Two Campaigns: 58% CTR (1770 Visits) and 62% CTR (820 Visits).
Case Study #5, Page 6 - Landing Page Performance: Two Campaigns: 58% CTR (1770 Visits) and 62% CTR (820 Visits).
Case Study #5, Page 6 - Landing Page Performance: Two Campaigns: 58% CTR (1770 Visits) and 62% CTR (820 Visits).
Case Study #5, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the Single Release music marketing campaign.
Case Study #5, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the Single Release music marketing campaign.
Case Study #5, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the Single Release music marketing campaign.

Final thoughts

Final thoughts

Final thoughts

The campaign's success extended beyond the initial two weeks, creating a lasting foundation for the artist's continued growth across multiple platforms.

The single release campaign not only met but exceeded expectations, driving significant engagement and positioning the artist for continued success. Showing resudial growth on streaming sites like Shazam & Apple Music.

MeansMGMT®

Have a project in mind?

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Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

MeansMGMT®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

MeansMGMT®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 MeansMGMT®

Let’s work.

Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.