Success driven by optimized Meta ad creatives and precise audience targeting (Lookalike & Custom Audiences) focused on playlist growth & email capture. Efficient $500 budget use delivered maximum impact.
Built owned assets (Spotify Playlist + Email List) for sustainable, independent growth, bypassing costly third-party promo. Achieved high engagement (91% CTR) & efficiency ($0.13 CPC), demonstrating clear ROI and establishing a valuable direct-to-fan channel for Deep Rest Records.
Success was driven by a meticulously planned Meta ads approach that focused on playlist growth and lead generation. We utilized highly optimized, direct-response ad creatives (tested and iterated on throughout the campaign) that were designed to get attention and drive clicks to a landing page.
By highlighting the development of actual, owned assets – a rapidly growing Spotify playlist (over 744% growth in followers) and a quality mailing list (2,005 subscribers) – we provided Deep Rest Records with permanent promotional avenues independent of third-party gatekeepers. This data-driven approach, employing tried-and-true Meta ad techniques and conversion metrics such as a solid 91% landing page click-through rate and minimal cost per click of $0.13, beats the risk and cost of outdated public relations or playlist pitching services such as Submithub or paying unqualified "gurus." It establishes a direct relationship with fans immediately, optimizes the label's potential to generate actual return on investment from future releases, and encourages long-term stability as well as scalable, independent growth in the competitive music industry. This campaign is a textbook example of how targeted digital marketing can produce spectacular outcomes, even on limited budgets, when executed correctly.
Other projects.
(2023-25©)
